Happy Earth Day! Here are the 6 sustainable brands you need to know about.

Happy Earth Day! Oftentimes, this day can be seen as a moment of reflection about our planet, what we consume, how we consume it and the impending climate change that has already impacted all parts of our prescious Earth. As we reflect upon how we interact with buying and spending, fashion’s responsibility for higher standards of production, waste management and truly sustainable action has increased tenfold. Focusing on positive change, fashion has witnessed the “Vintage Renaissance”, with an explosion of vintage fashion searches on websites like Vestiaire Collective, eBay and Cercle becoming the hottest fashion destinations, and giving fashion a second life. A 2022 study by P. Smith across the vintage market, indicated that by 2026 the market’s value will double reaching a staggering 218 billion USD, which signifies the seismic shift of consumer behaviour towards a more conscious practice, aiming considerations before purchase.

As fashion has been generally slow to catch up and advocate for a fully sustainable chain of production, Scandinavian designers have become one with sustainability standards, leading the pack and employing policies and programmes that aid and support the creation of a long-term structure in place that brings circularity into collections.

This Earth day, Perfect has compiled the most exciting, fresh, and actually sustainable brands you need to have on your radar.

Bite Studios.

Bite Studios is the love child of Swedish duo William Lundgren and Veronika Kant, who established it in 2016 aiming to build upon functional forms and silhouettes, and bring forward a selection that can last a lifetime in your wardrobe. Having reached a 98.3% fully circular sustainability, they are both aiming for 100%, bringing forward conscious luxury - working with organic, recycled and low impact fabrics - cotton, ethical and regenerative wool, organic silk, and recycled cashmere to name a few.

Ushering a long-lasting mindset, they unveiled their tenth collection (SS23) with the brand, focusing on the spirit of collaboration with local artisan Violaine Buet showcasing accessories, inspired by the sea. When prompted about what drives them to keep on building a modern wardrobe, they both explain “We want to not only elevate the idea that conscious luxury can exist, but also push further for what standards can be”

A. ROEGE HOVE.

Danish designer Amalie Roege Hove has never thought about sustainability as a separate entity. Her mission has always been to design with sustainability at its core, beginning with hand-knitting and creating all of her collections by herself with little help in 2019. With Copenhagen Fashion Week becoming the most sustainable showcase event across the industry, growing independent brands have been able to experience support in developing new conscious standards and sustainability goals.

A. Roege Hove’s conceptual knitwear processes include aiming for zero-waste in the creation of looks, from sourcing high-quality Italian cotton and German monofilament, all the way through using local machinery in the knitting proces, and creating everything locally in Denmark. Expressing her joy of creation, Hove shares “It is all about creating everlasting pieces and staples to have in your wardrobe for a long time – the versatility in the styles and opportunity to use above, underneath, or alone creates different looks within each style. We love to see our customers create unique looks with our designs.” Producing a yearly sustainability report, Hove aims to become B-Corp certified by 2025, as well as aiming to fully offset the carbon footprint across all production processes.

Completedworks.

Founded by Anna Jewsbury in her London studio, Completedworks has taken on the challenge of utilising recycled materials, scultpting, shaping and morphing them into jewellery, ceramics and accessories that take on their own meaning. Coming from a philosophical background of study, Jewsbury has always taken upon a meticulously thought-through approach towards her designs, bringing into consideration the many levels of context that jewellery entails for every single one of us.

Building her work in the hopes of challenging consumerism and outdated wasteful processes, the brand produces a sustainability report which highlights each step of production, and the current steps being taken across the board. Working with recycled, Fairtrade gold, and reclaimed silver, Completedworks wants to further showcase the extortionate processes of mining that produce numerous tons of waste for very little material. Touching upon the dedication towards conflict-free precious stones and reclaimed marble, she further wants to create an example and contribute to a revolution across the industry.

(Di)Vision.

Danish designer Simon Wick’s sneakerhead teenage years led him to aim and work towards creating his own world of style, inspired alongside his sister Nanna. Refusing to go to college, they both started out by entering the fashion industry head on and working across design and conceptual retailing, whilst designing their dream of a brand that is more than just cool clothes. Beginning to reconstruct reclaimed jackets, vintage pieces and deadstock fabric, the Wick siblings dropped their very first creation in 2018 - a collaged MA-2 bomber jacket, created from surplus military uniforms, zipped up all around.

Now, almost five years later, (Di)Vision is one of the most exciting brands showing across Copenhagen Fashion Week, creating a world of teenage angst and Y2K individualism, whilst bringing sustainability further. Producing a sustainability code of conduct, the brand must meet 18 levels of requirements - from how they approach recycled fabrics, all the way through how waste is managed across their studios - in order to show each season, and the list goes further with each season.

Farm Rio.

A collective that is all about the art of happiness, Farm Rio was created in Brazil in 1997 from a group of creatives that wanted to bring forward a completely new language across clothing - one of ultimate celebration of self. Founders Katia Barros and Marcello Bastos took inspiration from the vibrant colors seen across Rio de Janeiro, and have continued to pursue a spiritual approach towards their collections ever since.

Embracing the close Brazilian connection of the Amazonian Rainforest, Farm Rio have not only offset their production carbon emissions by planting more than 500,000 trees, but they also created a lasting partnership with the Yawanawa indigenous community, aiming to showcase and support their craftsmanship, but preserve and celebrate the community. Farm Rio has also taken part of the United Nations Global Impact and have established a sustainability agenda that is aligned with the 2030 Sustainable Development Goals, brought forward across the world.

Hatton Labs.

London’s very own Jack Cannon was inspired by the plethora of sub-culture that East London offered across, and he wanted to bring a contemporary take on classics in the jewellery scene, launching Hatton Labs in 2018. Since then, his vision and craftsmanship has brought forward Bella Hadid, Miley Cyrus, Bad Bunny and many more to become enamoured with his vision. Reflecting the spirit of collaboration, his recent work with Chet Lo also showcased how his work can capture movement, inspired by punk.

Emphasising the importance of using recycled metals and biodegradable plastics in their pieces, Hatton Labs aims to make environmental consciousness a core standard part of jewellery, and their efforts have helped them achieve 75% full sustainability, aiming to reach the 100% mark very soon. Aiming to be the place where younger clients come to purchase their very first real piece of jewellery, Jack Cannon also wants to instil the conscious mindset into consideration from the very beginning.