Shawn Mendes revisits the preppiness of the 90s in new collaboration with Tommy Hilfiger.
Canadian artist Shawn Mendes is revisiting the 1990s and the Tommy Hilfiger classics in his newest collaboration with the iconic brand. Exploring his preppy side, the singer-songwriter wanted to explore more of his favourite everyday pieces from the Hilfiger archive, bringing them forward with a sustainable twist and comfort. Bringing together four pillars of Tommy inspiration, Mendes chooses to reflect on Colour, Materials, Community and Self, all reborn into the modern-day.
Colour Reborn features materials that are crafted from recycled textiles and find vivid color. Recycrom™ uses a new technique to make dye, created by reprocessing fibers from pre-consumer factory cutting waste into a colored powder. Materials Reborn integrates cutting-edge technology creating comfortable new fibers out of recycled textiles. It incorporates Circulose®, a material made from recycled textile waste that has been blended with wood fiber, reducing dependence on virgin resources and ensuring discarded cotton textiles can be part of a more circular recycling system, rather than ending up in landfills.
The latest campaign features the artist’s closest friends and family, including his sister Aaliyah Mendes, artist, singer-songwriter and close friend Jon Vinyl, artist producer Mike Sabath, multidimensional artist Ahmad Cissé, author and model Maye Musk, designer Czarina Kwong, champion for change Deprise Lons, and models Yvesmark Chery and Anita Jane Pathammavong.
“The Tommy X Shawn Classics Reborn collection marks another step towards realising our vision for sustainability, as we aim to create fashion that Wastes Nothing and Welcomes All. Shawn is an impressive young man and advocate for positive change. We’re proud to partner with him and continue playing our part in creating a more responsible future of fashion.” expressed Tommy Hilfiger about the joint collaboration.
The Tommy Hilfiger x Shawn Mendes collaboration launches March 15th in stores worldwide and online on www.tommyhilfiger.com